SEO stands for Search Engine Optimization, which refers to the practice of optimizing a website or online content to rank higher in search engine results pages (SERPs) for relevant keywords and phrases.
The goal of SEO is to increase the visibility and accessibility of a website or content to potential users and improve its organic (unpaid) traffic from search engines. SEO involves a variety of techniques and strategies, including on-page optimization (such as optimizing page titles, meta descriptions, and content), off-page optimization (such as link building), and technical optimization (such as improving site speed and mobile-friendliness).
Search engines use complex algorithms to determine the relevance and quality of a website or content, and SEO helps to align the website or content with those algorithms to achieve higher rankings. By improving the visibility and accessibility of a website or content through SEO, businesses can attract more traffic, generate leads, and increase revenue.
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