Marketing research refers to the process of gathering, analyzing, and interpreting information about a market, a product or service, or a consumer behavior in order to make informed business decisions. Marketing research aims to identify the needs, wants, preferences, and behavior of consumers and to assess the effectiveness of marketing strategies.
Marketing research involves various methods of data collection, such as surveys, focus groups, interviews, observations, and experiments. The data collected is then analyzed to identify patterns, trends, and relationships that can inform business decisions. Marketing research can help businesses better understand their target audience, determine the potential demand for a product or service, identify market opportunities, and measure the effectiveness of marketing campaigns.
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